“Campaigns” are groups of marketing pieces designed by your Marketing Coordinator. These marketing pieces could be scheduled pieces, which automatically go out to your Primary Sphere, or ones that you send out on you own. You have the option to participate in the Campaign or not. If you participate you will have access to all of these templates and are opting-in to any scheduled pieces.
Campaigns usually all share a similar topic or theme. The most common campaigns we see are seasonal campaigns, containing marketing materials for holidays and seasonal events.