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What is a “Campaign”?

“Campaigns” are groups of marketing pieces designed by your Marketing Coordinator. These groups of marketing pieces usually all share a similar topic or theme. So for example there might be a campaign around the Olympics or the holidays. These marketing pieces could be ones that you send out on your own and others could be scheduled pieces. You have the option to participate in the Campaign or not. If you participate you will have access to all of these templates and are opting in to any scheduled pieces.

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