Although these stats are all listed together, they tell you very different information about your marketing piece. Let’s dig right in!
When a contact views the email, this just means that the email is opened in their inbox.
If this contact were then to click on a link in your email, this would then register as a click.
A bounce happens when our email servers send an email to a recipient's email provider's server (such as AOL, Yahoo, etc), and that server sends back a message saying that the email was not delivered. There are many reasons why an email would bounce, but no matter the reason, if it bounces it is going into your bounce list.