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What is the difference between reach, opens, and clicks?

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Although these stats are all listed together, they tell you very different information about your marketing piece. Let’s dig right in!

'Reach': The 'Reach' column will refer to every contact that was sent your email.

'Opens': When a contact views the email, this means that the email is opened in their inbox.

'Clicks': If this contact were to click on a link in your email, it would then register as a click.

All of these metrics are exportable, by clicking on the number, and then selecting 'export'.

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