What is the difference between reach, opens, and clicks?

Although these stats are all listed together, they tell you very different information about your marketing piece. Let’s dig right in!


'Reach': The 'Reach' column will refer to every contact that was sent your email.

'Opens': When a contact views the email, this means that the email is opened in their inbox.

'Clicks': If this contact were to click on a link in your email, it would then register as a click.


All of these metrics are exportable from your Lead Nurture - History tab, by clicking on the number, and then selecting 'export'.

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