Although these stats are all listed together, they tell you very different information about your marketing piece. Let’s dig right in!
'Reach': The 'Reach' column will refer to every contact that was sent your email.
'Opens': When a contact views the email, this means that the email is opened in their inbox.
'Clicks': If this contact were to click on a link in your email, it would then register as a click.
All of these metrics are exportable, by clicking on the number, and then selecting 'export'.