For email: 600px or 612px wide in 72 dpi
For pdf: Print size i.e. 8.5" x 11"in 300 dpi
We prefer layered psds with a pdf, but we'll accept a pdf with live text.
Related blog post: It Has Everything to do With Design
See documents attached!
Our system standard social media icons attached.
See our Best Practices: Email Content guide for tips and inspiration.
Email Design inspiration:
What is responsive design?
If you haven't heard the term 'Responsive', then pay attention. This is for you.
Responsive design is the newest trend sweeping the field of email marketing. With nearly 50% of emails being opened on mobile devices, it's time to focus your newsletter's design on the smaller screen.
Here are four tips to get you started.
1. Start with mobile.
A responsive email will adapt to a smaller screen and become a 1 column layout. Start by designing this 1 column layout to look great on a mobile device and adjust that to a 2 column desktop version.
Mobile device screens range from 320px (Iphone) to 480px. Plan for these varying widths. Allow your columns to shrink or expand and for your images to be either a fixed value or 100% of the screen.
2. Keep it simple.
Remember from above, a responsive email will adapt to a smaller screen and become a 1 column layout. If you have too much content, your recipients will be scrolling for days trying to read every article. Put your call to action and the most important, relevant info at the top. We’re all busy (which is why we’re checking emails on our phones) so give your recipients what they want and let them move on with their day
3. Pick your battles.
Gmail doesn't support responsive techniques. Make sure there are not major formatting issues but if it doesn't look like your responsive design, don't lose your mind. By building a responsive email, you're now providing up to 50% more of your recipients with an optimized viewing experience.
4. Follow up with your responsive emails.
It may be a good idea to reach out to some of your key mobile recipients to see what they thought of your new responsive emails. There is a sweet spot you'll need to find between too much and not enough content for mobile emails. Track the feedback and make sure you are giving the people what they want.
These tips are a great starting point, but if you want more information or would like a little help in creating a beautiful responsive email reach out to us! We’re here to help!
When creating your template design, it is helpful to become familiar with the elements or attributes that can be included in any marketing piece. For example, if you'd like to create a marketing piece that can be scheduled to be sent by the company on behalf of end-user accounts, you would only include elements that are uneditable by the end-user. If you'd like to create a marketing piece that allows for an end-user to create their own personalized messaging or upload pictures, then you would add an area for a text editor box. (pdf for designers)
Read a related blog post: It Has Everything to do with Design.
To better understand the elements that make up a Rezora email marketing template, a description of each type is listed below.
1. Uneditable Content - Uneditable, static content within a template represents images, text and design that cannot be altered by admin or user once hand-coded and made available within the Company Admin account by Rezora. This may include logos, images, messaging, and template design (eg, layout of contact information).
2. Listings (real estate-specific) - MLS/ IDX listings data are available within Rezora as "thumbnails" to incorporate easily into an email by a simple drag and drop method. Placeholders for the listings are initially created within the template for integration of data when creating a marketing piece, and optimized for up to a certain amount of listings. In other words, if there are 5 placeholders, you can drag and drop anywhere from 1-5 listings into the template. Listing images and data within the thumbnail are pulled from information contained within the MLS/IDX.NOTE: Within your design, you may restrict the information pulled into the template (eg, one picture only, city, state and price of property). A link can be created within the designated listing area to take the recipient to more information about the property.
3. News and Stories - Another element is the ability to drag and drop "thumbnails" of local or national stories from RSS (syndicated) feeds or from a custom URL, within a predefined space. Space is held for "title" and "brief intro." The rest of the story can be accessed by a link below the "intro."
4. Subject - The subject is a required header. Whatever is typed into this space by the end-user will become the subject line of the email, in addition to being shown within the email. The subject header can be placed in any area of the template. NOTE: Within the Company Admin account, "default" (suggested) content can be added that will then be shown to the end-user when editing the template for send. The end-user can change the default content without affecting the main template.
5. Message - A message area, "WYSIWYG" text editor box, refers to the area that can include personalized messaging, images, hyperlinks and creative formats with replaceable images and text. NOTE: Within the Company Admin account, "default" (suggested) content can be added that will then be shown to the end-user when editing the template for send. The end-user can change the default content without affecting the main template.
6. Headers - Additional header options are available. Unlike the required Subject header, the additional header areas can be left blank.
7. Default Content - Templates that include Subject and Message (text editor box) elements can be “preset” within the Company Admin account. The default content will be reflected within an end-user's account as default subject or message content. Keep in mind that an end-user can change default content, although these changes will not affect the main template.
8. Contact Information - Templates are coded to populate sending end-user's contact information (the same information that end-user has typed into the Rezora “Profile Settings” page), usually within the footer, although contact information can be located anywhere within the template as needed. If you are requiring a generic template, without end-user or additional company contact information, this area can be excluded.
9. Market Data (real estate-specific) - Templates that include market data can include any number of data of the 25,000 possible data points or charts. Market data is specific to zip code(s). For a list of specific data available, please contact your Rezora account manager.
10. Scheduled Email Send - A unique feature in Rezora is the ability for the company, via the Company Admin account, to schedule email templates for an automatic send to a list called the Primary Sphere distribution list. Alternatively, the email marketing template can be sent manually by the end-user after the scheduled send if the expiration date is set after the scheduled send date. This option is only available for templates with no agent-editable content components.
11. Listing Links (real estate-specific) - Hyperlinks embedded within the listing placeholders of MLS listings are available to either take the recipient to a Rezora landing page that provides more information about the listing (more pictures and description) and more search options, or takes one to Brokerage’s website. Information can be included to allow referral agent information to be displayed.
Artwork and Production Requirements
1. Template artwork must be sent in pdf and png file format. We accept PSDs as well.
2. Template artwork will be considered “final artwork” after review between Rezora Account Manager and Client. Upon initial template review, account manager will make you aware of potential additional fees where applicable.
3. Any changes made to “final” will incur a $120/hour change fee at the discretion of Rezora team.
4. Customized templates after the set amount listed in your agreement has been reached will incur charges based on the complexity and size of the template.
1. $200 Custom Order if not included in a gallery
2. $400 fee for work that is not formatted and requires design work to create a template with 1 round of revisions
3. Additional licensing cost for images, etc., is client’s responsibility.
4. $99 Subsequent Use of an existing template
5. Template Gallery i) Template Gallery templates will be available to other brokerages within brand ii) $50 Discount for adding a template to Template Gallery
6. Expedited Services
i) 2-Day Standard Service- Included
ii) 1-Day Service - $79
iii) Same Day Service - $199
iv) After Hours - $400 (if available)
Shared templates can be created for your company with your company's branding and messaging. Click the Order Template button to get started. We'll contact you to confirm your order and gather any required images or copy. When you create a custom template, you can choose to add it to the shared, brand template gallery.