Who will see my ads?
Retargeting is a targeted form of display advertising. The people that can see your display ads are called your Retargeting Audience, and knowing how to increase that audience is essential to getting the most from your campaign!
Any contact that opens your marketing piece email will be added to your retargeting audience.
If you share a marketing piece on social media, anyone who clicks on your post will be added to your retargeting audience.
With this in mind, you'll want to aim for the highest open rate possible on your sent marketing pieces, and make sure to share your piece on social media sites for maximum effect.
If you're interested in maximizing your retargeting audience potential, another great option is to choose the "Retargeting Plus" option when you signup for your campaign.
Retargeting Plus includes the same features as the Retargeting Basic subscription, however it will also provide you with a third way to increase your Retargeting Audience: through your website.
When you signup for Retargeting Plus, you will be provided with some code that can be added to your website. Once done, anyone who visits your website will be added to your Retargeting Audience.
Retargeting Plus has an increased monthly cost, however it's a fantastic way to really increase your audience size, especially if your website gets a lot of web traffic.