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How do you determine the “Most Active Contacts”?

We determine the most active clients by requiring all of your contacts to wear heart rate monitors… No, seriously… The important thing to remember about the “Most Active Contacts” is that it is all time sensitive. And the way that this feature works is it gathers your contacts that are opening, clicking, and enjoying your marketing pieces and compiles them into a list. Then, each contact is given a rating out of 100 on the activity meter. The higher the activity meter number, the more active the client. 

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