There are a handful of reasons that you may not be receiving your test email. Below are explanations of the most common causes as well as some tips on how to work around them.
Time:
Many email clients can delay delivery of email by several hours. If you haven’t seen your test email come through, please make sure you’ve given enough time for it to arrive at your inbox. Though it is rather uncommon, emails can be delayed by the receiving server for up to 24 hrs.
Email ended up in the Spam folder:
There are a large number of reasons this could occur, and we encourage you to have a look at some of our other articles on how to avoid the Spam filter: How Can I Best Avoid My Email Going To SPAM?
Though on the topic of test emails specifically, there are some things to keep in mind here.
Some corporate email clients may catch emails with the same To and From email address. In this case, we recommend sending the email to a personal inbox for testing purposes.
Additionally, please avoid using “test” type language in the email. It makes sense to want to include “test” in the subject line or body of your email, but this language is in fact often caught by Spam filters. Default filler text (like Lorem Ipsum) is also something that Spam filters often flag, so make sure your content looks like a standard email.
Lastly, if you’re still having trouble, it may simply be a delay on one of the email servers you’re sending to. In this regards, it can be valuable to send to other servers as well—Gmail, Hotmail, Yahoo, etc.