The email client is the software, website, or tool that you use to access your emails (e.g. Microsoft Outlook, Apple Mail, Google Gmail). Each one is different, and can display the same email slightly differently. The desktop and webmail versions of the same client can even have differences (such as Outlook versus accessing Outlook on your web browser). As a digital marketer, it's important to know about this, and take steps to ensure that your content is as robust as possible -- and to anticipate when some email clients will display your content differently.
The recent addition of Google Fonts to rezora makes this even more important! More and more email environments will display your Google Fonts as intended, but some don't support it yet. If the recipient's email client doesn't support web fonts, the text will display as default sans serif.
| Clients that currently support web fonts: Native Android mail app (not Gmail app) Apple Mail iOS Mail Outlook 2000 Outlook 2011 on OSX Outlook 2016 on OSX Outlook.com app Many mobile clients |
Clients that don't support web fonts: Yahoo Outlook.com Office 365 Google Mail apps Gmail AOL Outlook clients on Windows |
Looking for more info on how this works? Check out this awesome article: